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Boost Business with Cool Roofing


By Conrad Neuf

Learn how to bump up your bottom line by offering energy-efficient roofing products.

Federal tax credits for energy-efficient roofing materials may have expired, but homeowners are still concerned about the rising cost of energy. When they need roofing help, they want a solution that can reduce their monthly household bills — and pay for itself over time. If you offer it, they will come.

An energy-efficient material for every roof

Regardless of whether your company does residential or commercial roofing or splits its crews between both, there are now quite a few products available that can help your customers achieve lower cooling costs.

Roofing manufacturers offer materials that reflect much of the sun's radiant heat to prevent temperatures from rising within the upper levels of homes and buildings. Reducing radiant heat and lowering interior temperatures can lessen the need for a structure's cooling system to work overtime, typically resulting in lowered energy expenses.

It's estimated that cool roofing products that have earned an Energy Star rating can reduce a roof's surface temperature by up to 100 degrees. These materials may be able to reduce peak cooling demand by 10 to 15 percent depending on a building's type and size and the area of the country where it's located.

Here are just a few types of roofing materials that have earned Energy Star ratings or positive reviews from the Cool Roof Rating Council:

  • Asphalt shingles
  • Metal panels
  • Metal shingles
  • EPDM membranes
  • TPO membranes
  • Synthetic tile
  • Synthetic slate

As you can see, there is a cool roofing material for just about any architectural style and roof pitch. Whether your company is roofing a Victorian home with a 10:12 slope or a shopping center with an almost-flat roof surface, the materials installed may help lower your customer's cooling costs. There are also several utility companies that offer rebates to customers who upgrade to approved cool roofing materials. As energy costs continue to rise, there may soon be more. A few that have programs in place include the following:

  • Pacific Gas & Electric Company
  • Florida Power & Light Company
  • Southern California Edison

The potential energy savings available for homes and buildings with cool roof materials can be a great way for your company to attract new customers. And new business can boost your bottom line.


Conrad Neuf is a graduate of V.M.I. and served as an officer in the Marine Corps. He worked in the business world for 25 years prior to retiring to write full time.

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