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Today’s Vinyl Siding: the Key to New Customers?


By Conrad Neuf

Learn how to capture a new generation of vinyl siding customers.

As a siding contractor or supplier, you're probably aware of all the improvements made to vinyl siding over the past 30 years, but what about your potential customers? Many homeowners know very little about advancements in vinyl siding. They still think of it as it was introduced: a cheaper alternative to wood. First impressions back then were generally poor, as the new siding product was associated with homes where other exterior cladding options exceeded the budget. Vinyl siding has come a long way since those early days, but your potential customers might be unaware of just how much.

Vinyl siding: cladding that almost sells itself

"Economical" and "low-maintenance" were the key selling points for vinyl siding when it was first marketed many years ago. While that still holds true, there are now many more features and benefits that make the product an ideal choice for every home. Get the word out about improvements that many homeowners don't know about:

  1. Styles: Years ago homeowners could choose any vinyl siding style they wanted -- as long as it was a double 4, double 5, or Dutch lap. Vinyl siding manufacturers now offer the material in styles as diverse as beaded, board and batten, and even shingles and shakes.
  2. Colors: Vinyl siding color options were very limited in the beginning, with some companies only offering five or six choices in most styles. Thankfully those days are long gone -- it's not unusual for manufacturers to feature over 20 color selections in their product lineups.
  3. Construction: Once upon a time vinyl siding looked flimsy and artificial when installed on a home, It might have come loose at the slightest breeze. Many of today's products are a thicker gauge and feature a realistic wood look that can complement, rather than detract, from a home's appearance. In addition, vinyl manufacturers now offer products designed with locking systems able to withstand strong winds. Some are even approved for use in Miami - Dade County, Fla.
  4. R-value: Just about everyone is concerned with saving energy dollars these days. Today's insulated vinyl siding can help. Installing insulated vinyl panels on a home can add as much as an additional R-5 in protection and may assist in lowering heating costs.

Bring today's homeowners up-to-date on vinyl siding's advancements. Get them thinking, and be there to answer their questions. It's an excellent way to create opportunities to boost your business.


Conrad Neuf is a graduate of V.M.I. and served as an officer in the Marine Corps. He worked in the business world for 25 years prior to retiring to write full time.

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